From: serafaery	Date: October 3rd, 2008 08:34 am (UTC)		(Link)

I don't know if you know who Saul Williams is, but he has a wonderful response to people asking why he, a poet and musician (who toured with NIN) who speaks out about corporate corruption and public responsibility, allowed Nike to use his song in an ad. He said when I saw him at Bumbershoot in Seattle that instead of seeing it as corporations tainting an artist's waters, that we are cleansing theirs. For example: The result of them using his song led to conscientious, aware people asking more questions about Nike's practices and ethics, which forced Nike to take a harder look at what they were doing, and eventually led to the website nikeresponsibility.com, where they talk about ethical problems in their practices and how they're addressing them.

It's an amazing thing to see the people having a positive effect on corporations (like McDonalds selling veggie burgers), and seeing corporate entities respond to that and embrace the change that we are demanding. Your job here is on a much smaller scale, obviously, but that a mainstream company is willing to give a pink-haired dude a voice on their website is a pretty big step forward, in my mind, in mainstream acceptance of what used to be seen as taboo social deviation (coloring ones hair pink and going to Burning Man, e.g.).